Let’s conduct a thought experiment. It will help you visualize the incredible value of your ideas in Evernote, and the challenge of finding them.

Albert Einstein did some his most amazing thinking by devising “thought experiments.” During these mental exercises, he imagined himself adopting a unique perspective, such as riding on a beam of light. A similar mindset can help you better understand why you need a simple process to uncover your most valuable ideas in Evernote.

Imagine you’re standing at the base of a building that stretches up into an azure sky, 2,400 stories tall. Each story consists of a single room with floor-to-ceiling glass walls. Next, imagine that you begin flying slowly upward alongside this towering structure, as if you were riding on an invisible elevator or in a hot air balloon.

As you slowly rise past each room, you can see what it contains. Some of them are empty. Some have piles of precious stones or gold coins stacked within them, glinting in the bright afternoon sun. Others have stacks of paper money – the real kind, not Monopoly money. There must be tens or hundreds of thousands of dollars there!

Still other rooms have a few coins and bills scattered around their dusty floors. or stacks of books in haphazard piles.

There’s a lot of value on certain floors, while others appear to have little or no value.

If you haven’t already figured it out, this tower that stretches into space represents your Evernote database. Each floor represents your ideas and notes, stacked in chronological order – the oldest ones at the bottom, and the newest ones at the top.

What each floor contains represents its value:

• The empty or nearly-empty floors represent notes where you quickly jotted an idea or a few notes, and then promptly forgot about them. Now, years later, they have little or no present value to you.
• The floors that contain books are where you placed your notes. They contain the information and knowledge you gathered because it may be valuable to you some day.
• Finally, the floors with large piles of coins, paper money and priceless gemstones represent your best ideas. But remember: Unless you DO something with them, they have zero present value!

If you’re like most users of Evernote, you’ve simply dumped your thoughts into notes and forgotten about them.

You probably haven’t been methodical about placing them in folders or tagging them for easy retrieval.

Who can blame you? Evernote’s simple, intuitive design makes it easy to “dump and run.”

Of course, Evernote DOES have a powerful search tool. But because you haven’t been consistent in how you name notes, ideas and projects, your keyword searches only retrieve some of your ideas.

You’re painfully aware that there’s much more value lurking in there. But who has time for the alternative: Manually viewing and tagging each of your 2,400-plus notes, one at a time? I certainly don’t, and neither do you!

If only you had a process to uncover your Big Ideas…

Now you do!

My new Evernote Idea Finder Workbook outlines a simple 3-step process to help you extract ALL of the value you’ve stored in this powerful personal information manager.

In just 7 pages, it reveals an innovative search method that will enable you to not only unearth your best ideas, but also enhance them so they’ll be much easier to find and implement in the future.

That means you can capitalize on the enormous value contained in all of those “rooms” you saw during your thought experiment!

Yes, please give me free access to the Idea Finder Workbook!