If you’re struggling to tell compelling, memorable business stories, Ron Ploof’s StoryHow Pitchdeck may be just the creative tool you need to upgrade your skills in this important area. For most of us, storytelling isn’t usually one of our strengths – even if we do business writing for a living. We’re used to laying out […]
Bernadette Jiwa, in her new book, Difference: The One-Page Method for Reimagining Your Business and Reinventing Your Marketing, provides a practical framework for rethinking how to make a lasting impact on the hearts and minds of your customers.
When you write your resume or your LinkedIn profile, it’s easy to fall into the trap of using boring, pedestrian words to describe your skills and accomplishments. But with a bit more thought, you can spice up the wording so it tells a much more compelling story. Career development website The Daily Muse recently published […]